What each plan includes.
Three ways to work with us, each one building on the one before. Every item below is something you can see in your own scorecard.
- ✓Every enquiry tagged with its source
- ✓Booked and arrived, marked by your front desk
- ✓Cold enquiries followed up, with consent
- ✓Every message checked against NMC and DCI rules
- ✓A monthly scorecard against your baseline
- ✓Everything in Signal
- ✓Cost per enquiry and per arrived visit
- ✓Google profile and review replies, for your approval
- ✓Slow replies flagged, branch by branch
- ✓A live experiment and a monthly review
- ✓Everything in Growth
- ✓Branch comparison and margin per branch
- ✓Local pages and a monthly AI visibility check
- ✓Follow-up at each stage of a long treatment
- ✓A quarterly review with the owner
What each plan delivers.
One list, and a column for each plan. A tick means it is included.
| # | The clinic gets | You see it as | Signal | Growth | Partner |
|---|---|---|---|---|---|
| Signal includes 7 items. | |||||
| 1 | Every enquiry tagged with where it came from, across 14 channelsKnow what is working | Scorecard row per source | ✓ | ✓ | ✓ |
| 2 | Booked and arrived, marked by your front deskKnow what is working | Scorecard: enquiries, booked, arrived | ✓ | ✓ | ✓ |
| 3 | A target for each treatment, tracked monthlyKnow what is working | Target against actual, per service | ✓ | ✓ | ✓ |
| 4 | Your last 90 days audited for enquiries that went coldGet answered and booked | One report at the start | ✓ | ✓ | ✓ |
| 5 | Cold enquiries followed up three times, with consent and an easy stopGet answered and booked | Follow-up log, stops honoured | ✓ | ✓ | ✓ |
| 6 | Every follow-up checked against NMC and DCI wording rules, and you approve each templateGet answered and booked | Approval record per template | ✓ | ✓ | ✓ |
| 7 | A monthly scorecard against your baselineProve it and plan | One page, every month | ✓ | ✓ | ✓ |
| Added in Growth: 7 items (14 in total, includes everything above). | |||||
| 8 | Which doctors and patients send you the most valueKnow what is working | Referral table in the scorecard | · | ✓ | ✓ |
| 9 | One experiment live at all times, with a review dateProve it and plan | Experiment ledger | · | ✓ | ✓ |
| 10 | A monthly review of what worked and what changesProve it and plan | Written plan after each review | · | ✓ | ✓ |
| 11 | Cost of an enquiry and of an arrived visit, by channelKnow what is working | Cost per arrived visit, from your ad spend | · | ✓ | ✓ |
| 12 | Slow WhatsApp replies flagged, with first-reply time per branchGet answered and booked | Response time in the scorecard | · | ✓ | ✓ |
| 13 | Google profile complete and accurate, kept currentBe found | Profile checklist, item by item | · | ✓ | ✓ |
| 14 | Every review answered within 48 hours, for your approvalReputation | Reply log with response time | · | ✓ | ✓ |
| Added in Partner: 10 items (24 in total, includes everything above). | |||||
| 15 | Branches ranked by conversion, response time and cost per visitKnow what is working | Branch comparison | · | · | ✓ |
| 16 | Follow-up at each stage of a long case, such as IVF, aligners or implantsStay through treatment | Stage journey report | · | · | ✓ |
| 17 | A review of how your front desk handles enquiries, with scriptsGet answered and booked | Monthly sample and notes | · | · | ✓ |
| 18 | Health-education posts, NMC checked and doctor approvedBe found | Content calendar and approvals | · | · | ✓ |
| 19 | A quarterly owner review: plan, spend and targetsProve it and plan | Quarterly one-pager | · | · | ✓ |
| 20 | A quarterly scan of who is winning your local searchesProve it and plan | Competitor note | · | · | ✓ |
| 21 | Cost per case and margin per branch, for the ownerKnow what is working | Monthly finance page | · | · | ✓ |
| 22 | Google posts and photos scheduled for every branchBe found | Posting calendar | · | · | ✓ |
| 23 | A page for each branch and service built for local searchBe found | Pages live, with search visits tracked | · | · | ✓ |
| 24 | A monthly check of how AI assistants describe your clinic, with fixesBe found | Monthly visibility check | · | · | ✓ |
What it looks like.
One story for each plan. Follow it from the first step to the last.
Signal, as a story
7 items, the base.
A patient asks about an aligner consultation on Instagram. Here is what happens next.
- Step 1An enquiry arrivesIt is tagged Instagram the moment it lands.
- Step 2She goes quiet, so we follow upUp to three messages, with her consent. Each has a way to stop.
- Step 3She books and arrivesYour front desk marks the visit.
- Step 4It lands on your scorecardOne page a month, against your baseline.
Growth, as a story
7 more items on top of Signal.
Everything in Signal keeps running. Each month we add the work.
- Step 1We find what each visit costsCost per arrived visit, by channel.
- Step 2We tidy the front of houseYour Google profile kept complete, and every review answered for your approval.
- Step 3We catch slow repliesFirst-reply time per branch, flagged when it slips.
- Step 4You get a planOne live test, one review, and a note on what changes.
Partner, as a story
10 more items on top of Growth.
Everything in Growth keeps running. Now across every branch.
- Step 1Branches, side by sideRanked on conversion, response time and cost, with a review of your front desk.
- Step 2Margin, per branchWhat each branch earns after what it costs.
- Step 3Found where patients lookLocal pages, scheduled posts, and a monthly check of how AI assistants describe you.
- Step 4Your owner reviewA quarterly look at plan, spend and targets, with a scan of who is winning your searches.
Which plan suits your clinic.
A starting point. Your audit tells us which one fits, and you can move up when you are ready.
Any clinic that takes enquiries. You want to see what works and stop enquiries going quiet, and you are happy to do the work yourself.
A clinic that takes around 40 or more enquiries a month at each branch, where a single treatment is worth a meaningful amount, and that wants a person working the funnel with them.
Larger or multi-branch clinics, around 100 or more enquiries a month or three or more branches, and IVF or other long-treatment practices. By application, since it needs a dedicated team.
The same rules, on every plan.
Questions.
Do follow-ups start automatically?
No. They stay off until your clinic turns them on and approves each template. We never switch them on for you.
How is it priced?
Per branch, per month, as a flat fee with no charge per patient. We share the figure after your audit, so it is based on your own enquiries.
Can we start small and move up?
Yes. Most clinics start with Signal so they have a baseline, then add the monthly work once they can see what it is worth.
Do I need to be on CuraVerto?
Yes. Growth Engine reads your CuraVerto records, which is how it knows who booked, arrived and paid. It is an add-on to any CuraVerto plan.
Start with your last 90 days.
We start with your website and Google profile, then your last 90 days of enquiries, to show how many went quiet and what they were worth.