This is not a claim that WhatsApp itself is free.
Send us your monthly message volume and a person from our team will price it line by line.
Ask us on WhatsAppA clinic's WhatsApp cost has two layers: Meta's own charges for template messages, and whatever the software vendor stacks on top, platform fees, per-agent seats, and per-message markups. CuraVerto connects clinics to the official Meta WhatsApp Cloud API and meters utility templates at ₹0.15 per message from a prepaid wallet, with patient replies inside the 24-hour service window not charged.
Meta's pricing is public: business-initiated messages are charged by template category, and patient-started chats open a 24-hour window.
A standalone WhatsApp tool stacks four layers between Meta and your clinic.
WATI Pro, the plan that adds AI lead qualification, is ₹4,899 to ₹6,499 a month.
Utility templates are metered at ₹0.15 per message from a prepaid wallet, with no platform fee, no seat fee and no BSP middleman.
WhatsApp is included from the Essential tier at ₹9,999 per year excluding GST. Answering patients who message you inside the 24-hour service window is not charged by CuraVerto, and every debit is itemised.
At 1,500 templates a month, CuraVerto's metering comes to ₹225 per month, or ₹2,700 per year.
| Cost line | Standalone WhatsApp API tool | CuraVerto |
|---|---|---|
| Platform subscription | ₹2,199 to ₹18,499 per month | ₹0 (WhatsApp is part of the platform) |
| Per-agent seat fees | Common; priced per team member | None |
| 1,500 utility templates per month | Meta rate plus any provider markup | 1,500 x ₹0.15 = ₹225 per month |
| Patient chat inside the 24-hour window | Free-form replies inside the window; Meta pricing rules apply to the sender | Not charged by CuraVerto |
| Contact list maintenance | Manual export and import from the EMR | None; messages fire off the patient record |
| Annual messaging-stack total | ₹26,388 to ₹2,21,988 subscription, before messages | ₹2,700 in metered messages |
Even if a clinic triples its volume to 4,500 templates a month, the metered cost is ₹675 per month. The message volume is almost never the number that decides the bill; the subscription wrapped around it is.
Six questions that any honest vendor can answer in one email.
If the answers arrive as "it depends," you have found the markup.
Meta charges for business-initiated template messages by category: utility, authentication and marketing, with utility templates (reminders, confirmations) the cheapest. When a patient messages the clinic, a 24-hour customer service window opens in which the clinic can reply free-form. Meta now charges service messages per message after a free allowance of 1,000 a month per business phone number (as per Meta's published rate card; confirm the current terms), and patient-initiated conversations started from a Click-to-WhatsApp ad stay free for 72 hours. The model is published on Meta's WhatsApp Business Platform pricing page and is worth reading before comparing vendor quotes.
On CuraVerto, patient replies inside the 24-hour service window are not charged; only business-initiated templates are metered.15 per message, the same as a utility template. Business-initiated messages outside a window must be approved templates and are metered at ₹0.15 per message. Answering inbound patient questions is free up to the allowance; outbound templates like reminders are metered.
CuraVerto meters WhatsApp utility templates at ₹0.15 per message from a prepaid wallet, with every debit itemised. There is no platform fee for WhatsApp, no per-agent seat fee, and no minimum volume. Patient replies inside the 24-hour service window are not charged by CuraVerto, and WhatsApp messaging including the booking bot is available from the Essential tier at ₹9,999 per year excluding GST.
Not for patient communication. If the EMR runs the official Meta WhatsApp Cloud API natively, reminders, prescriptions, reports and feedback fire off the patient record directly. A separate tool adds a subscription of about ₹2,200 to ₹18,500 per month before message charges, a duplicate contact list, and monthly reconciliation work between two systems.
At CuraVerto's metered rate of ₹0.15 per utility template, 1,500 reminders a month cost ₹225 per month, or ₹2,700 per year, debited from the prepaid wallet with each message itemised. By comparison, a standalone WhatsApp tool's subscription alone typically starts around ₹26,388 per year before any messages are counted.
Official Meta WhatsApp Cloud API, utility templates metered at ₹0.15 per message, patient replies in the service window not charged, no platform fee, no seat fee. The rates are published, not quoted.
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